Upfronts Wrap Up Day Five

TOP STORIES: Upfronts 2017: Studios by the Numbers; CW 2017-18 Fall Schedule: ‘Jane the Virgin’ Mo…
Upfronts Wrap Up
DAY FIVE 05.18.17

Upfronts 2017: Networks by the Numbers

By Elizabeth Wagmeister The marathon week of broadcast Upfronts is officially over. Though the week was jam-packed, per usual, if this year’s presentations seemed slightly less crowded — that’s because they were. Overall, the networks had less new shows
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Drake Surprises With Migos at Adult Swim’s Annual Upfront Party (Watch)

By Elizabeth Wagmeister Adult Swim’s annual upfront party never disappoints for the under 25 ad-buying crowd, and this year was no exception. Drake headlined the annual late-night concert on Wednesday, which is held at New York City’s Terminal 5 each yea
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Gina Rodriguez Champions for Inclusivity, Diversity at CW Upfront: TV Has ‘Super Power to Heal’

By Elizabeth Wagmeister Gina Rodriguez wooed advertisers on Thursday morning at The CW’s Upfront with an atypical strategy — by speaking from the heart. The “Jane the Virgin” star, who’s become known for utilizing her platform to spread messages of inclusivi
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10 Things We Learned From CW’s Upfront

By Elizabeth Wagmeister The CW’s annual advertiser-packed fest always shines a light on superheroes, but this year, the young-skewing network brought more broad programming than ever before. Yes, the net has one new series in the superhero genre with midseaso
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Watch Trailers for New CW Shows ‘Black Lightning,’ ‘Dynasty,’ ‘Valor,’ ‘Life Sentence’

By Joe Otterson The CW released trailers for its new shows “Black Lightning,” the reboot of “Dynasty,” “Life Sentence,” and “Valor” after their upfront presentation in New York on Thursday. DC Comics adaptation “Black Lightning” and “Life Sentence,” w
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Will NFL Ad Changes Reverse Falling Ratings?

By Daniel Holloway As TV-network upfront presentations wrap up today in New York, the NFL is readying new tactics against an unfamiliar opponent — ratings decline. In March, league commissioner Roger Goodell announced several on-field and broadcast
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